The increase of answer boxes in search results has contributed to the shrinking of organic click-through-rates.
Since featured snippets were introduced to the SERPs in around 2013, Google has transformed itself from a search engine (displaying a ranked order of results) to an answer engine where answers are frequently displayed within the search engine itself. Any decline in organic search traffic will result in conversion and sale losses for businesses in general. The traffic that Google sends to websites is crucial to those websites’ overall viability (yours and mine included). The Rise of No-Click Searches (And Why Featured Snippets Are Key) While this may be true to a point, as I’m about to show you, improving your SEO content to match search intent will allow you to enjoy the spoils in the battle for Google’s featured snippets.īut first, let’s look at the value of featured snippets below. You might be asking yourself, is it even worth trying to compete for this so-called “position 0?”įurthermore, some SEO’s would have you believe there’s no exact formula to ranking for featured snippets. With Google’s algorithm choosing just one result to display as a featured snippet for a given search query… In other words, you could get your content showing in a featured snippet, only for the accompanying image(s) to be pulled from another website. And, those images are often pulled from pages that are not the content source. Google determines which image (or images) to display with the featured snippet.
Unlike traditional search listings, which display the page’s title tag and URL above a block of text, a regular Featured Snippet displays the answer box before the clickable title and URL.įeatured snippets may also include an image alongside the text. The ranking position of a featured snippet is commonly referred to as “position 0” because this snippet appears above the number one ranking link and below Google’s paid ads. Let’s say you want to know why the sky is blue, you search “why is the sky blue” on Google, and a featured snippet is displayed: If you’ve ever searched for something on Google and had the answer appear in a box at the top, you’ve come across a featured snippet.
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How to identify featured snippet opportunities.Five types of featured snippets (with examples).Why featured snippets are critical right now (and in the future).An easy-to-understand featured snippet definition.You’re about to discover everything you need to know about featured snippets from what a featured snippet is to how to get your content to appear in “position 0.” I’m covering: Well, that’s exactly what you’re going to learn in this featured snippet guide. How do you optimize your content for featured snippet opportunities? If you want to compete in the SERPs, now and in the future, you must learn how to get featured snippets in Google search. What’s more, the number of zero-click searches (queries answered by a featured snippet or other search feature) has surpassed 50% of all searches on Google. According to the latest data from Perficient, the number of featured snippets displayed within Google search results is more than doubling year-over-year.
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